This project showcases the development of GlowCart PK, a digital-first skincare brand tailored for the Pakistani market, through a data-driven marketing strategy and comprehensive e-commerce roadmap. By integrating the 4Ps and 4As frameworks with extensive competitor research via the Meta Ads Library, I identified high-demand product trends and established a scalable B2C model focused on affordability and digital accessibility. The process involved creating key professional artifacts, including a Digital Marketing Feasibility Report and a Traffic Campaign Analysis, demonstrating my ability to manage significant advertising budgets and deliver a high Return on Ad Spend (ROAS).